The Student will become the Master
Dram of the Month works for beginners and experts because it solves different problems for each group with the same simple format. Four thoughtfully chosen drams every month, always designed for comparison and discovery.
Why it’s ideal for beginners
For someone just getting into whiskey, Dram of the Month removes guesswork and pressure. Instead of staring at a wall of bottles, you get a manageable set of four spirits chosen to show clear contrasts in style, origin, and flavour.
You don’t need prior knowledge. The box is curated so you can simply taste and learn as you go. You can explore different whiskey “families” (Irish, Scotch, world) plus one non‑whiskey without committing to full bottles. Side‑by‑side tasting makes it easier to notice differences like sweetness vs smoke, light vs rich, and decide what you personally enjoy. Because the we actively avoid snobbery and heavy jargon, the whole experience feels welcoming rather than intimidating. That makes it much easier for a newcomer to ask questions, look things up, and build confidence over time and become a seasoned, well educated flavour hunter.
Why it will still excite experienced drinkers.
More experienced whiskey fans often run into a different problem. Repetition and habit. It’s easy to keep buying from the same regions or brands, even when you want to broaden your horizons. Dram of the Month tackles this by Forcing variety. every box deliberately includes different categories and at least one “curveball” non‑whiskey spirit, nudging you outside your usual lane. Spotlighting flavour over hype. Selections focus on interesting profiles and stories rather than just big‑name FOMO labels, which appeals to people who have moved past chasing obvious bottles.
Four coordinated samples in small measures are ideal for note‑taking, informal scoring, or sharing a mini tasting with friends. For an enthusiast, that means you can treat each month like a themed flight, build your own ranking, revisit samples over a couple of sessions, and use it to refine an already well‑developed palate. One format, two different payoffs, The same core design. Four contrasting drams per month lands differently depending on your experience level.
A beginner gets a guided introduction, avoids expensive mistakes, and quickly learns what they like. An expert gets regular, curated variety, fresh reference points, and easy material for more serious tasting and discussion. Because the tone of the brand is relaxed and inclusive, both groups can engage with it without feeling out of place. Beginners don’t feel talked down to, and experienced drinkers don’t feel like it’s been oversimplified. Trust us when we say, the bottles are far from boring.
